Our iGaming partner came to us with solid numbers — averaging 1,725 First Time Depositors (FTDs) per campaign cycle — but they had hit a growth ceiling. Despite a steady stream of traffic, their revenue wasn’t scaling, and their funnel lacked structure. They needed more than acquisition. They needed a full system to guide users from discovery to deposit. We implemented a proven cold-warm-hot funnel structure tailored specifically to the iGaming space — aligning the messaging, channels, and content to each stage of the player journey.
The first step was to build awareness and spark initial interest among new users. We launched highly targeted paid campaigns and published branded content articles across relevant media outlets. Clear messaging around exclusive offers helped create curiosity and strengthen brand recognition. At this stage, the focus was on getting in front of the right audience with the right message.
Once users engaged, we nurtured them with informative, trust-building content and re-engagement strategies. Retargeting campaigns were deployed based on user behavior, supported by head-to-head comparisons with competitors and soft calls to action, such as bonus reminders and tipster suggestions. Targeted email flows further deepened engagement and guided users toward conversion. This middle phase of the funnel was designed to bridge curiosity with intent.
At the final stage, we focused on eliminating the remaining friction points and driving immediate action. Strong calls to action with urgency triggers were used to convert interest into deposits. We also integrated Telegram groups to enable direct, real-time communication and deliver offers effectively. This phase was fully optimized to turn warm leads into active First Time Depositors (FTDs).
- FTDs tripled, growing from 1,725 to over 5,000+ per campaign period
- Revenue increased by 220%
- Significant lift in ROAS and overall campaign efficiency
We didn’t just scale reach — we scaled performance across every stage of the funnel.
“We always thought that growth meant more traffic — but it’s not necessarily the case. GG Group Media showed us that structure, funnel thinking, and content at the right moment is what actually moves the needle.”
Whether you’re an affiliate or an operator in the iGaming space, GG Group Media helps you build funnels that turn traffic into players — and players into revenue.
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